Business is like surfing.

In order to succeed, you must position yourself in front of the wave and then the water will push you forward with its momentum. You must also need to judge when to leave and find new surf spots when it gets too crowded.

Founded in 1961 by Shoji Family, Asiamix Limited originally started out in the manufacturing and trading of offset printing consumables in Tokyo. But then two big powerful waves, also commonly known as the Internet and globalization, hit the society and the world has changed completely.

In order to run the business in this new world, the third-generation owner, Kenneth, moved the headquarters from Tokyo to Hong Kong in 2011 and diversified the company into a highly fast-growing industry of specialty coffee.

With the brand-new surf spot and our solid roots in the printing industry and global trading, we will continue our daily efforts to find the perfect wave.